Peer Response to Tom's Ad Enforcement Blog

I thought Tom’s blog about the endorsement of “I Can’t Believe It’s Not Butter” was great. The ad of Ozzy Osbourne and the butter has hilarious. He was a great choice for the advertisement because it was funny and random, which is exactly what the company looks for and also what Tom stated. I also think he was a good choice because the UK loves Ozzy. Personally I think he is a good choice to sponsor anything because when he talks people almost always listen. I’m not sure if Tom’s blog was long enough though. Some more information about the company or about Ozzy would have been good. Maybe talk about how Ozzy has gotten off of drugs and is on a better path, or talking about the previous people who were in the past ads. As all women know, Fabio was the most famous endorser of the butter that isn’t butter, and Ozzy doesn’t quite bring the same Fabio effect. This may be because the butter company is trying to attract more of the male target audience, or even the younger audience. Also the past adds had a lot of families in them, so maybe the butter company feels that they have out done this target audience and they need to move into another area to get more consumers. 

Response to Tom's Endorsement Blog

I thought Tom’s blog about the endorsement of “I Can’t Believe It’s Not Butter” was great. The ad of Ozzy Osbourne and the butter has hilarious. He was a great choice for the advertisement because it was funny and random, which is exactly what the company looks for and also what Tom stated. I also think he was a good choice because the UK loves Ozzy. Personally I think he is a good choice to sponsor anything because when he talks people almost always listen. I’m not sure if Tom’s blog was long enough though. Some more information about the company or about Ozzy would have been good. Maybe talk about how Ozzy has gotten off of drugs and is on a better path, or talking about the previous people who were in the past ads. As all women know, Fabio was the most famous endorser of the butter that isn’t butter, and Ozzy doesn’t quite bring the same Fabio effect. This may be because the butter company is trying to attract more of the male target audience, or even the younger audience. Also the past adds had a lot of families in them, so maybe the butter company feels that they have out done this target audience and they need to move into another area to get more consumers. 

Post 5: Compare Two Online Articles

The controversial issue I chose to study is the new Arizona immigration law. This interested me because there is a ton of people taking both sides of the issue, but other than that I had no idea what it was. The controversial issue about the law is where it says that the police can arrest a person if there is reasonable suspicion that he or she is in the country illegally. The article that opposed the law said that it is an issue of racial profiling, a civil rights disaster, and an insult to American values. The article basically states that anyone who is out on the street with brown skin will be asked to prove his or her citizenship. One thing I found a little fishy about this article is that the Latino population in Arizona is now considered second class. I don’t think that is what is meant by this bill. The article also states that the bill was set up by law firms with affiliations to Nazi sympathizers and racists groups. This is very alarming since the law also states that a citizen can sue any law enforcement agency that does not enforce the bill. It sounds like they just want to make money and have the chance to legally be racist. In the other article it talked about how illegal immigration is getting out of hand and they even talked about my home state, Minnesota. I remember reading an article about how MN is the third highest on the list of states that immigrants flee to, which I truly thought was amazing. The article said that the Arizona senator is looking towards the Wisconsin senator for some support, which they expect to be supported by many Minnesotans. The article also stated that President Obama said the law has been “poorly conceived”.  Basically they say that the law is just enforcing the law, not trying to promote racial profiling. It also talked about the cost of illegal immigrants for various states, which was truly alarming. Even though people keep saying that the law is racial profiling, 70% of the population in Arizona approves it. Personally I didn’t have an opinion about this controversial issue, and frankly I still do not think these two articles have enough information to sway me either way. 

Peer Response

In Esperanza's blog she talks about the celebrity endorsement of Proactive by multiple celebrities. Esperanza's view on the endorsement is the same view that I would also take. The Proactive company does a really good job of choosing good looking celebrities that are liked my many teenagers. They chose a target audience, young teenagers, and aimed for a genre, mainly the music industry stars, to sell the product for them. This is because the generation now is engulfed in the music industry and what it does. The Proactive company thinks that young teens are swayed by big stars and will run out to buy any products that their favorite stars are willing to endorse. This is something that we have come to understand, and I believe that young teens now are not as easily persuaded to buy products that they were in the past. I have personally used Proactive before and it is truly nothing special. The products are over priced facial cleansers that you can find anywhere at a much cheaper price. The company does a great job in their adds of making the product look like it works wonders on the user, and the celebrities gladly endorse this because Proactive is giving them money and free products. From the link in Esperanza's blog it talked about the correlation of celebrity endorsements and if the advertisements convince the viewers to buy the products. The study showed that there is no correlation. So I'm not sure if this supports Esperanza's views on the subject, but it is another good way to show that companies should not put a ton of money into having celebrities advertise their products, because in the end it is either too risky because the celebrity may slip up later on, or it just might not even work at all. I thought Esperanza's view on the subject was presented well and the blog post was very well written.

Blod Post #4 Analysis of a Celebrity Endorsement

Many girls and even boys knew the Olsen twins, and we even grew up with them. Yet no one could foresee what would soon lay ahead for them in their future. Mary-Kate Olsen was admitted into rehab in 2007 for the eating disorder, anorexia nervosa. She was down to merely 80 pounds when she was admitted and slowly gained weight, but this was not good for the Got Milk campaign. A couple of years before the rehab check-in the twins did a photo for the Got Milk ads to promote healthy beverage choices for kids. It is quite obvious that you cannot have an anorexic young woman trying to tell the kids to make healthy choices. Young girls and even boys may look at this and and think that being healthy means being very small. The ad, pictured above shows the girls posed together. They are small and a small amount of their torso is showing, but it is clear that these two girls are very small. I do not think that the Olsen twins are an appropriate choice or this ad campaign. They have even been suspected of being addicted to drugs. I think it would be wise for the Got Milk agency to find a better way of displaying the healthier choice of milk, because choosing celebrities is risky business. This web site talks about the Olsen twins and how they are unlikely candidates for a Got Milk ad. The strong point of the add was to get younger girls to drink more milk because it helps you to grow strong… but the Olsen twins are only 5’1” and 5’2”. This is an obvious problem, the girls cannot promote the ad to help girls grow strong and tall when they are short petite girls. There are even more interesting things about the ad that the web site talks about.